FFForma is a creative side project by Pedro Julien — a parallel design practice built on craft. Brands, visuals and interfaces made by hand, refined until every detail earns its place.
For agencies, studios, teams and independent creatives who care about how things are made — not just what ships. Work driven by taste, obsessive polishing, and the slow decisions that turn good enough into finished. No templates. No shortcuts. Craft.
Small groups of designers and creatives working with AI as a creative collaborator. Each cycle covers design fundamentals, reference building, creative systems and frameworks for using AI without losing the human edge. The creative capacity stays yours. AI amplifies it.
Build your creative eye before you touch any tool. References pulled, influences mapped, a visual point of view that's yours — not borrowed from the last thing you liked online.
Gaze before gesture.
Design as daily discipline. Hands-on briefs worked by hand — logos, type, layout, identity. Volume builds instinct. The work teaches what theory doesn't.
Learning by making, not watching.
Turn instincts into repeatable creative systems. Naming conventions, visual logic, decision frameworks. The point where taste becomes method.
Instinct with structure.
Where AI enters the process — as instrument, not author. Generate territory, accelerate exploration, stress-test ideas. Human vision sets the direction. AI expands the reach.
Your creative capacity, wider.
Group critique in practice. Collaborative creative frameworks to give and receive feedback. Work evolves through honest collective pressure.
Better work through honest eyes.
Small groups of up to 8 designers. Live online sessions, hands-on briefs and group critique through the full 5-step methodology.
- Up to 8 designers per group
- Live online sessions
- Hands-on briefs with feedback
- Group critique each cycle
- 6-week structured program
- Group communication channel
Direct access to Pedro Julien. Work reviewed with advanced criteria, program fully adapted to your creative practice and goals.
- Individual sessions with Pedro
- Advanced critique on your work
- Program adapted to your project
- Monthly accompaniment
- Priority access and response
- Direct feedback on every piece
