FFForma is a creative side project with a mission: bring AI into the creative industry for real. Helping agencies, studios, teams, and creative spaces implement AI into their workflows — and teaching how to use it creatively through hands-on frameworks built with GenAI. Not theory. Practice.
Learning Process — teaching creative teams to work with AI. Not a generic course — a hands-on program built from the same frameworks used to deliver creative projects. Learn by doing, with real briefs and real tools — boosting the creative process and recognizing practical opportunities to evolve the way you design.
Starts by mapping where the team is — tools, process, gaps. Then the fundamentals: how agents work, what skills are, and where GenAI actually fits in a creative workflow.
No assumptions. Starting from where you are.
Building the first agent flows and custom skills together — applied to real projects. Learning by configuring, not watching. Every framework tailored to the team's context.
You build it. Guided process.
This is where it clicks. Using AI for massive creative exploration — generating dozens of directions, curating with taste, and pushing the best ideas forward. Volume meets craft.
AI gives you range. Your eye does the editing.
Embedding what's been learned into the daily workflow — review loops, delivery pipelines, team rituals. AI stops being a side experiment and becomes part of how the team works.
Not a workshop that ends. A new way of working that stays.
AI moves fast. Teaching teams how to keep up — updating frameworks, testing new models, adapting skills as tools evolve. The goal is autonomy, not dependency.
Learning to fish. With agents.
FFForma is a parallel creative project — a space where design craft and artificial intelligence merge into one practice. Born from curiosity and the need to explore what happens when creative processes are rethought from scratch with AI at the core.
Not about using AI to do things faster. About exploring new creative territory — agent flows that open up unexpected directions, generative systems that challenge taste, and frameworks that evolve with every project. A lab for pushing creative boundaries.
Created by Pedro Julien — a Brazilian/Swiss designer and creative director with 18+ years in the industry. FFForma is where he channels his obsession with the intersection of craft, technology, and creative experimentation.
"Craft and intelligence were never opposites. FFForma exists to prove that — one project at a time."
